10. January 2019 — Press Release
10.01.2019 — خبر صحفى

Putting nature on top of everyone’s to-do list in 2019

En-wwf new year 2019

By Laila Mostafa Abdullatif, Director General at Emirates Nature-WWF

Facing our challenge head-on

There’s no denying that nature matters to every one of us. It provides all the things we need to live, from the air we breathe to the water we drink. It provides the foundations for our economic prosperity, and it also plays a crucial role in trying to keep climate change in check. Quite simply, we need nature to survive and thrive so that people can.

Looking back at 2018, we most certainly had a busy, challenging and exciting year. I’m humbled and proud of the many accomplishments we’ve achieved this year, taking us a step closer to realising a sustainable environment. To this, we owe our strong ‘can do’ attitude. In 2018, we rebranded to Emirates Nature-WWF, a brand that reflects the late Sheikh Zayed Bin Sultan Al Nahyan’s environmental legacy, underlining the urgency of our goals through a refreshed strategy which aims to build a sustainable home for generations to come. That said, there is however a sobering reality ‘out there’ as 2018 comes to an end.

A year of numerous triumphs

Over the past year, the support and contributions of both our new and longstanding partners helped us drive change across our pillars of climate change and energy, marine, terrestrial conservation, and education in line with the National Agenda.

Renewable Energy

Among our key successes is our partnership with the UAE Ministry of Energy and Industry, which saw us release a joint report highlighting innovative policies, incentives, and technologies that could accelerate the UAE’s progress towards its target renewable energy capacity by 2050.

Gulf Green Turtles

Our Gulf Green Turtle project supported the UAE National Plan of Action for Turtles which addresses the long-term conservation of the species and continues to provide insightful data on the population, distribution and behaviour of marine turtles and their habitats in the region. Over three 3 years we have successfully tagged 46 adults and 1 juvenile green turtles in total – 12 of which were tagged in 2018.

Re-Think Plastic

But that’s not all we’ve done. We always aim to increase awareness of the harmful effects of plastic pollution, including the consequences of throwing away plastic bags and how households can change the growing problem of unnecessary waste. Throughout 2018 our Re-Think Plastic initiative has succeeded in reducing the use of plastic bags by customers across our partners’ retail stores and generated vital information for future policies.

Habitat Map

This year also saw us reveal a new habitat map on UAE coastal and marine areas of the Northern Emirates during the Ramsar COP13. Habitat maps are quite simply the foundation for managing natural ecosystems. It is a critical tool for decision-making and a foundation for conservation planning, marine management and assessments of ecosystems.

Wadi Wurayah

We are also proud of the achievements made in Wadi Wurayah. These again are a testament to the hard work of multiple sectors including government, the private sector, other NGOs, academia and individuals. Thanks to our joint efforts, Wadi Wurayah has been declared the first designated protected mountain area in the GCC and a UNESCO Biosphere Reserve!

Connect with Nature

And finally, we launched Connect with Nature alongside the Environment Agency – Abu Dhabi and the International Fund for Houbara Conservation (IFHC), a truly iconic and innovative education initiative which aims to bring to life a special journey where youth can discover the magic of nature around them while taking ownership of their conservation efforts.

Spearheading the journey to change

As we look around us, there exists a perception of the UAE, our home, to be an urban jungle, and while we are incredibly proud of the futuristic vision of our leaders, it is easy for us to sometimes forget where we came from. The land that our forefathers built their legacies out of, a land that is made up of fragile coastal habitats, vast deserts and deep wadis that define the shape of our natural heritage – we must not forget our roots.

Nature has been telling us repeatedly: human activity is pushing the planet’s natural systems that support life on Earth to the edge. In just over 40 years, the world has witnessed 60 percent decline in wildlife across land, sea and freshwater. This has happened in less than a generation.

Partnerships and collaborations play a key role in our efforts to influence the course of conservation in the UAE. Lasting conservation impact is achieved through collaboration with a range of extraordinary partners. We leverage the strengths of these collaborations to achieve our shared success.

We are fortunate to have yet another clean slate, another 365 days to drive conservational change. Our plans and projects for 2019 and 2020, which will further advance the vital marine and terrestrial conservation efforts taking place across the UAE, include:

  • A new marine project that aims to conserve the critically important sea and land ecosystem of Sir Bu Nair Island. Our team will be conducting scientific research in partnerships with EPAA and EMEG, which will inform management and business plans for the island in Sharjah.
  • We will also be launching a terrestrial conservation project in the UAE’s majestic Hajar Mountain range. The biodiversity survey - which our team will spearhead - will fill the gap of knowledge on species occurrence, distribution and status to identify key important areas of biodiversity for protection.
  • Throughout 2019, we have an exciting plan to continue our new educational campaign entitled “Connect with Nature”, in partnership with Environment Agency-Abu Dhabi. The campaign will focus on encouraging Emirati youth to re-connect to their natural heritage through innovative ways. Join us with your family at Umm Al Emarat Park on 19 January for the community launch which will be taking place as part of RIPE market.


Let us not underestimate the power of the people. Each individual, business or government can help us spread the word and spark conversations about why nature matters and raise awareness on the actions they can take for nature.

Fortunately, the UAE is blessed with people who value the environment and see the importance of protecting its natural assets for future generations. Together it is possible to achieve great goals.

We invite not only our partners, but also businesses, governmental organizations, the community, and youth to join hands and come together to enable us to achieve a sustainable UAE.

Here’s to another 365 of more success, I thank you all for your dedication, and I look forward to continuing this sustainability journey with you in 2019.