Senior Officer - Marketing

Emirates Nature is a UAE environmental non-governmental charity, established in 2001 under the Honorary Founder and President H.H. Sheikh Hamdan bin Zayed Al Nahyan as a legacy of the late Sheikh Zayed’s vision for the United Arab Emirates. HH Sheikh Hamdan bin Zayed Al Nahyan is the Ruler’s representative in the Al Dhafra Region and Chairman of Environmental Agency – Abu Dhabi (EAD) Board of Directors.

We operate with offices in Abu Dhabi, Dubai and Fujairah and are governed by a local board of directors. Emirates Nature works in association with WWF, one of the world’s largest and most respected independent conservation organizations. Emirates Nature-WWF has been active in the UAE for two decades and is renowned for its commitment to biodiversity conservation, habitat protection, sustainable development, and community engagement.

Some of our flagship projects include marine conservation initiatives to protect coral reefs and marine species, wildlife conservation programs focusing on endangered species such as Arabian oryx and sea turtles, habitat restoration projects in critical ecosystems, and sustainable development initiatives aimed at mitigating climate change impacts and promoting eco-friendly practices across various sectors.

It is our organizational objective to ensure a high performing workforce within our offices with highly efficient, skilled members all of whom will be unilaterally focused on supporting and delivering conservation activities to our stakeholders within the UAE.

Emirates Nature-WWF seeks a dynamic and motivated Senior Officer - Marketing to join our Marketing & Engagement Team. The successful candidate will play a crucial role in planning, executing, and managing marketing campaigns and partnerships that align with Emirates Nature-WWF’s mission and objectives. The Senior Officer - Marketing will collaborate closely with external stakeholders, partners, and internal teams to deliver impactful marketing strategies that drive awareness, engagement, and tangible conservation results.

The ideal candidate is fluent in both English and Arabic at a professional level, possesses strong project management and communication skills, and has experience in handling multi-channel campaigns.

Reporting to the Senior Manager – Marketing, Digital Engagement & Products, the Senior Officer - Marketing will support the team by identifying opportunities and implementing the marketing strategy, creating and rolling out scalable acquisition and fundraising campaigns, ensuring partner deliverables are met, and contributing to the growth of Emirates Nature-WWF’s Partner Engagement.

The role holder will also support general communications across the wider marketing team such as planning, creating, and rolling out global or localized campaigns/projects, assisting with report development, crafting monthly newsletters, creating presentation decks, and more.

Stakeholder & Partner Engagement:

• Frequently liaise with external partners and stakeholders, including corporate partners, media, and community organizations, to strengthen relationships and ensure the smooth execution of campaigns.
• Support the Business Development Team by managing and fulfilling partner deliverables, including event planning, content creation, and stakeholder communications.
• Build and execute partner engagement plans utilizing Emirates Nature-WWF’s digital platforms, social media channels, and event-based offerings to enhance visibility and engagement.

Proposal Development & Reporting:

• Develop comprehensive proposals, pitch decks, and campaign plans for potential and existing partners, ensuring alignment with organizational objectives and stakeholder expectations.
• Manage, monitor, and map contractual deliverables for partners, ensuring timely execution and tracking against agreed-upon objectives.
• Collaborate with internal teams to build detailed post-campaign reports, analyzing key metrics, performance, and impact, and presenting findings to stakeholders.

Partnership Development & Media Strategy:

• Identify prospects and develop new media, content, and event partnerships to expand Emirates Nature-WWF’s reach and visibility.
• Support the team with lead generation campaigns aimed at attracting potential partners and stakeholders to join the organization’s mission.
• Develop innovative ways to engage with partners, including identifying new benefits and offerings that can enhance both the partner experience and Emirates Nature-WWF’s outreach.

Content Creation & Management:

• Write and develop compelling content for a range of communications, including newsletters, social media posts, email campaigns, and partner-specific marketing materials.
• Support in creating and delivering all related marketing collaterals for the organization’s products, ensuring they are impactful with value-based messaging.

Campaign Creation & Management:

• Brainstorm, develop, and execute bespoke marketing campaigns for EN-WWF’s external stakeholders and partners.
• Manage and oversee the execution of partner campaign deliverables, ensuring alignment with the strategic objectives of Emirates Nature-WWF and the partners.
• Liaise with design agencies to develop and execute creative assets for marketing campaigns, ensuring brand consistency across all platforms.

Cross-Functional Support:

• Collaborate with internal teams, including Communications, Conservation, and Business Development, to ensure an integrated approach to campaigns and partnerships.
• Stay updated on the latest environmental issues and trends to ensure relevant and impactful messaging in all communications.

General:

• Support in the delivery of the full marketing mix for all acquisition activities, including events, digital, and PR, working with relevant team members and external resources.
• Support the Marketing & Engagement team in planning and implementing small and large-scale campaigns, specifically for the organization, across the year with ideas and strategizing.
• Help build Emirates Nature-WWF Brand Equity within the internal and business audiences with guidance from the team.
• Alongside the marketing team, plan and focus on the correct audience ensuring audience centricity, focusing on key segments of the business audience (to be defined), and continue to finesse the segmentation and target audience, primarily through effective marketing and engagement activities.
• Support in creating messaging, driving, and managing social media content, creating and updating the editorial content calendars.
• Support in covering EN-WWF’s outreach programs, products, and activities in the field, external appearances by EN-WWF management and experts, etc. as needed.
• Support in the active management of EN-WWF’s assets such as images, videos, internal and external documentation, etc. on Google Drive and Box.
• Support in active content creation and management for all EN-WWF’s websites and microsites.

Education & Experience:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 5+ years of experience in marketing, communications, or related roles, preferably within the non-profit, environmental, or corporate social responsibility (CSR) sectors.
• Proven experience in managing external partnerships and executing large-scale marketing campaigns.
• Fluent in both English and Arabic (written and spoken) at a professional level is mandatory.

Skills & Competencies:

• Project Management: Strong organizational skills with the ability to manage multiple tasks, campaigns, deliverables, and timelines efficiently.
• Stakeholder Management: Demonstrated ability to work with and influence external stakeholders and partners, including corporations, media outlets, and community organizations.
• Creative Thinking: Ability to brainstorm and develop innovative campaign ideas, ensuring alignment with Emirates Nature-WWF’s mission and partner objectives.
• Communication: Exceptional writing, editing, and verbal communication skills in both English and Arabic, with a proven ability to create clear, engaging, and persuasive content for a variety of audiences.
• Digital & Social Media Proficiency: Familiarity with managing digital marketing strategies and social media platforms, including content creation, campaign management, and analytics.
• Collaboration: Strong interpersonal skills and ability to work cross-functionally with internal teams and external agencies.
• Attention to Detail: Meticulous in executing campaign deliverables and producing high-quality content and reports.
• Analytical Skills: Ability to analyze campaign performance and provide actionable insights through post-campaign reports and stakeholder feedback.
• Presentation Skills: Experience developing and delivering presentations and proposals to stakeholders and senior management.
• Adaptability: Comfortable working in a fast-paced environment with changing priorities, and able to work on multiple projects simultaneously.

Additional Qualifications (Preferred):

• Experience working with environmental, conservation, or sustainability-focused organizations.
• Familiarity with CRM tools, content management systems, and email marketing platforms.
• Experience working in partnership development and corporate social responsibility (CSR) initiatives.

Emirates Nature-WWF Focus: Acts as a member of Emirates Nature-WWF, placing higher priority on Emirates Nature-WWF goals than own goals and anticipating the effects of own area’s actions on others to ensure holistic Emirates Nature-WWF outcomes.

External Orientation: Looks outwards ensuring WWF stays relevant, continues to anticipate and adapt to external environmental and global trends.

Delivering Quality Outcomes: Establishes stretch goals, plans, using best judgment and takes responsibility for planning to and delivering on outcomes.

Building Working Relationships: Builds collaborative relationships through the understanding and development of other’s and own ideas.

Communicating Effectively: Uses appropriate means of communication to convey messages, seeks input from others and ensures understanding.

Leading Teams: Develops direction and shared purpose, builds a team through coaching to ensure the accomplishment of goals and high-level team performance.

Leading Change: Encourages and seeks out innovative solutions and brings people on a journey constructively and empathetically.

Managing Resources: Makes the right judgments based on financial and resource availability.

Establishing Strategic Direction: Generates options to achieve long-range goals, selects the best strategies for success, and delivers on strategic goals.

Building Organizational Capability: Diagnoses individual and team capability and development needs and champions talent management.

Internal: Works with all departments within the organization.

External: Works with external stakeholders such as media, ministries, etc.

Emirates Nature-WWF is an equal opportunity employer. We welcome diversity in the workplace and offer a flexible and diverse place of employment.

Emirates Nature-WWF staff participate wholeheartedly in general activities and events that require the full support and participation of all staff members, whether the focus of any particular event or activity has any bearing on the job description and assigned project objectives and activities.

Please send your application consisting of a cover letter explaining why you are the right candidate to work with EN-WWF and your CV with the subject ‘Application - Senior Officer - Marketing’ to the attention of Ms. Magdalena Tayoun at [email protected] before 15th November 2024.

Emirates Nature reserves the right to appoint a candidate prior to this date.